Home Depot is the top competitor within the market due to home improvement stores closing. The company that I choose to research is Home Depot and the company is considered between cash cow and dog due to their because the company has a high growth of revenue and market share. Last are the Stars which are in a high growth market and has a high share of the that particular market. Then there is the problem child they consist of low shares of a high growing market.
They generall tend to invest more than what is invested within them. Next is the Cash Cow which includes a high share of a slow-growing market. There is the dog which would be a company or product who has a low share of low growing market. After you complete that you would place them in the correct area. The way we use the graph is you analyze each individual company or product. Payment systems breached by hackers leading. There are two main aspects Market Growth and Market share as you can see in the diagram. Imitable business model leading to intensified threat of new entrant 2. The concept is an approach to product portfolio planning. EMBA Pro Ansoff Matrix / Product Market Grid Solution for ' The Home Depot, Inc. The Ansoff Product Market Grid suggests four generic growth strategies. The Boston square matrix is a tool for marketing managers. The Ansoff Matrix / Product Market grid is a framework that enables Depot Home to identify growth opportunities by leveraging both internal strengths and external opportunities. This weeks blog deals with the boston consulting matrix.
